ABOUT ME

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As one of those slippery marketing types, I'm hesitant to slap a label on myself. "Storyteller" is a term that makes the teeth itch, while anyone in this industry who calls themselves a "ninja" probably needs a good nunchucking.

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But what I can describe is over 12 years' boutique marketing and comms agency experience creating, pitching and executing award-winning campaigns for clients such as EA, The NFL, Activision, Haribo, Hasbro and General Mills.  A background of writing, performing and producing comedy content has informed my ability to create campaigns that connect to an audience.  My rich portfolio of work runs from conceptual ideas and live events, through copywriting, online content and journalism, to sketches, games and illustration.

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I specialise in creating high-impact brand theatre and below-the-line marketing, but I have a wealth of industry-transferable skills that encompass both the creative and the commercial — and with a growing interest in the strategic and philosophical trends and applications of modern advertising.

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I have worked in both B2B and B2C channels, and am an accomplished client handler who bridges the gap between informed strategic thought and flawless project delivery.

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I believe if you’re going to do something valuable in marketing, then you’re going to need to be either entertaining, interesting or arresting to get results.  My speciality is marrying bold creative ideas to the commercial requirements of clients.  I do this with speed, flexibility and an ability to get the nub of a brief.

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