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THE INSURANCE EMPORIUM: Meet Mr Benn!
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> Concept, delivery
> Agency: Crab Creative
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The Insurance Emporium, a new brand in the financial sector, sought to liven up a grey category with a partnership with much-loved TV character, Mr Benn.
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The experiential campaign dramatised the iconic changing room door moment from the cartoon, with fun engagement mechanics that helped people think differently about how insurance should fit into their lives.
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