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THE INSURANCE EMPORIUM: Meet Mr Benn!
> Concept, delivery
> Agency: Crab Creative
The Insurance Emporium, a new brand in the financial sector, sought to liven up a grey category with a partnership with much-loved TV character, Mr Benn.
The experiential campaign dramatised the iconic changing room door moment from the cartoon, with fun engagement mechanics that helped people think differently about how insurance should fit into their lives.
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