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B2B Conferences
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Connect: Age of Collaboration

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> Content programming, event delivery, press and publicity

> Agency: Plaster Creative Communications

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Maverick AV Solutions wanted to create a B2B conference with TED talk aspirations - moving beyond the standard "tech on a tablecloth" demo event to one that bought business leaders together to plan and discuss the future of their industry.

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Sponsored by names such as Microsoft, Dell and Cisco, the conference at the beautiful Design Museum in London comprised of 24 speakers, 32 workshop sessions and keynote addresses led by broadcaster Spencer Kelly and John Underkoffler, the Hollywood futurist behind Minority Report.

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As producer, I was responsible for both top-to-bottom event execution and content programming - bringing in a wealth of engaging speakers from outside the industry (academia, HR and design) to talk alongside the big tech names. 

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“There is always a question with any technology event about longevity - is it just a flash in the pan? Our feeling is that Connect is one that could run and run, embracing as it does changes in the nature of work, the concept of productivity, the nature of the workplace and the social impact of work-life integration.”

Editorial Review, AV News

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