The DEATH STRANDING Experience
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> Concept, delivery
> Agency: The Circle Agency
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Hideo Kojima is a video game auteur and industry legend. DEATH STRANDING was his first game in five years, and the debut title from his independent studio, Kojima Productions. To say anticipation was high would be an understatement.
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I was delighted (and frankly, excited) to lead the creative response and execution of a DEATH STRANDING Experience for Sony PlayStation UK.
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With a game that defied easy categorisation or traditional game demo, we were challenged to create something entirely new to mark a pop culture moment. We went "Secret Cinema" on a video game, using theatrical effects and performance to bring the unnerving environments of the game to life against the funky backdrop of Camden Market.
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Fan response was immense, with hundreds of visitors queuing in the wind and rain for a meet and greet with Hideo Kojima, who impressed by the quality of the production and guest turnout, extended his UK visit to meet 770 fans - a Global Tour record.
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