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Brütal Legend: World Air Guitar
> Concept, delivery, PR
> Agency: Circle
We gathered together a legion of Heavy Metal fans at the Download Festival and led them into the Guinness Book of Records for the largest ever assembly of air-guitarists — all celebrating the launch of the Brütal Legend video game.
This award-winning event generated unprecedented media hits for a video game product release — including mainstream coverage and reportage.
(Sadly the world record was superseded nearly a month later by a bunch of Americans, but for one shining moment — we were rock gods.)
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