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Brütal Legend: World Air Guitar
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> Concept, delivery, PR
> Agency: Circle
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We gathered together a legion of Heavy Metal fans at the Download Festival and led them into the Guinness Book of Records for the largest ever assembly of air-guitarists — all celebrating the launch of the Brütal Legend video game.
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This award-winning event generated unprecedented media hits for a video game product release — including mainstream coverage and reportage.
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(Sadly the world record was superseded nearly a month later by a bunch of Americans, but for one shining moment — we were rock gods.)
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