(This isn't just a stock image. I really used to own a green typewriter.)
Copywriting
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I specialise in witty, muscular copy that cuts through jargon-inflated nonsense and helps sell ideas in a simple way.
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I never lose sight of the medium, the audience or a tone of voice, and I'm as comfortable writing chatty Facebook posts, as I am corporate client reports and award submissions ("some of the best I've ever read" I was told by a judge at the IPM, who was not drunk.)
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I have written extensively about marketing, video gaming, the toy and entertainment industries and many other subjects — blog posts, articles and reports. I have also written for radio, including continuity scripting and advertising links. One of my most recent gigs was writing 400 trivia questions for a quiz game!
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Some of my latest articles:
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"Rate Your Wee": The Feedback Loop and the Experience Economy
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Toys and Gender: What's a Marketer to do?
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Top 10 Tips for a Successful Toy Brand Experience
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