My Little Pony: Friendship Bus

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> Concept, delivery

> Agency: Sense

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My Little Pony is an irresistible entertainment franchise that demanded an irresistible experiential marketing campaign.

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The brand is so much more than just a toy-line, encompassing TV, lifestyle and beauty products, and ultimately a warming philosophy:  friendship is magic.  

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This blazing pink double-decker, crammed with toys, games, dress-up and photo opportunities, bought the world of Equestria and the "Magic Six" (you'll know what I'm talking about, fellow Bronies) to life.

 

We saw a cross-generational fanbase queuing up to take part in our extensive travels across the country. 

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Return to WORK

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