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Need for Speed Shift
> Concept, delivery, PR
> Agency: Circle
We created a national tournament for fans of EA's Need for Speed, one of the most successful video game franchises in the world.
Players across the country got to compete in regional races, culminating in a lavish final event with the winner taking home a top-of-the-range sports car. (For transparency, I drove home in second-hand Vauxhall Astra.)
The participation of celebs — including rapper Tinchy Stryder and racing driver Bruno Senna — created a press stir and an award-winning campaign.
FMBE AWARD WINNER: BEST EVENT
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