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Need for Speed Shift
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> Concept, delivery, PR
> Agency: Circle
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We created a national tournament for fans of EA's Need for Speed, one of the most successful video game franchises in the world.
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Players across the country got to compete in regional races, culminating in a lavish final event with the winner taking home a top-of-the-range sports car. (For transparency, I drove home in second-hand Vauxhall Astra.)
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The participation of celebs — including rapper Tinchy Stryder and racing driver Bruno Senna — created a press stir and an award-winning campaign.
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FMBE AWARD WINNER: BEST EVENT
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