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Skylanders SuperChargers
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> Concept, delivery
> Agency: Sense
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We created a fantastic experience arena to launch the latest release in the pioneering toys-to-life brand Skylanders — bringing all the high-octane racing awesomeness of the new game to families across the country.
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Kids got to sit in giant replica racing chairs and compete head-to-head for top prizes — while parents were discretely directed to the nearest retail partners to ease some of the present-buying burden from Santa's shoulders.
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